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54th Street Privacy Policy

Kellan Restaurant Management / 54th Street Restaurants | Effective Date: October 7, 2026

1. Scope of This Privacy Policy

Kellan Restaurant Management and the restaurant brands and affiliated entities it operates, including 54th Street Restaurant & Drafthouse, 54th Street Scratch Grill & Bar, and Five Four Restaurant & Drafthouse (collectively, "54th Street," "Five Four," "we," "us," or "our"), respect your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our websites, interact with our digital services, participate in loyalty or promotional programs, place an online order, join a waitlist, apply for employment through a linked service, contact us, or otherwise interact with us.

Some features or services available through our websites are provided by third parties and may be governed by additional privacy notices or terms provided by those third parties.

2. Personal Information We Collect

Information You Provide to Us

  • Contact information, such as name, email address, telephone number, and mailing address.
  • Account and loyalty information, such as Five Four Rewards account information, birthday information, restaurant visit and purchase history, reward activity, tier status, and preferences.
  • Order and transaction information, such as restaurant location, items ordered, transaction history, and related details. Payment card information may be processed by our payment processors and other service providers rather than stored directly by us.
  • Guest feedback and communications, including information you provide when submitting a guest comment, survey, question, request, or other communication.
  • Information submitted through forms or programs, including the Street Kids Birthday Club as described below.

Information Collected Automatically

When you use our websites or digital services, we and companies that support those services may automatically collect information such as IP address, browser and device information, operating system, referring pages, pages viewed, links clicked, approximate location derived from IP address, identifiers associated with cookies or similar technologies, and information about interactions with our websites and advertising.

Information From Third Parties

We may receive information from service providers, analytics and advertising providers, online ordering and restaurant technology providers, social media platforms, and other business partners, subject to applicable law and their respective privacy practices.

3. How We Use Personal Information

  • Operate, maintain, secure, and improve our websites and digital services.
  • Process and support restaurant orders, transactions, gift cards, waitlist requests, and other guest services.
  • Administer Five Four Rewards and other loyalty, promotional, and guest programs.
  • Provide rewards, offers, account communications, and other program benefits.
  • Respond to guest comments, questions, requests, and customer-service matters.
  • Send transactional and service-related communications.
  • Send marketing and promotional communications where permitted by law and consistent with your choices.
  • Personalize content, offers, and guest experiences.
  • Understand website usage and measure website and marketing performance.
  • Measure advertising effectiveness and support advertising and marketing activities.
  • Detect, prevent, and investigate fraud, misuse, security incidents, and other prohibited or illegal activity.
  • Comply with legal obligations and establish, exercise, or defend legal claims.
  • Support our business operations and other purposes disclosed when information is collected.

4. Cookies and Similar Technologies

We and companies that support our website use cookies, pixels, tags, scripts, and similar technologies. These technologies may be used to operate the website, remember preferences, understand how visitors use the website, measure performance, provide third-party features, and support advertising and marketing.

Technologies currently identified on or through the website include analytics services, mapping services, social-media-related technologies, virtual-tour functionality, waitlist functionality, employment-listing functionality, and advertising measurement or tracking technologies. The specific technologies in use may change over time.

Cookie and Privacy Choices

Our cookie/privacy preference tool allows you to accept all cookies, reject non-essential cookies, or manage applicable categories of non-essential technologies. The categories presented may include Strictly Necessary, Functional, Analytics, and Advertising/Marketing technologies. Strictly Necessary technologies may remain active because they are required to provide requested website functionality, security, or privacy preferences.

You can revisit your choices through the "Your Privacy Choices" link available on our website. Where required by applicable law, we also process qualifying universal opt-out preference signals, such as Global Privacy Control (GPC), as requests to opt out of applicable sale, sharing, or targeted-advertising activities.

Your browser or device may also allow you to block or delete cookies. Disabling certain technologies may affect website functionality.

5. Analytics, Advertising, and Third-Party Website Features

We use third-party technologies to help us understand website use, provide website features, and measure or support advertising. Based on our current website configuration, these may include services provided by Google, Meta/Facebook, Kuula, QSR-related waitlist technology, employment-listing providers, and advertising technology providers.

These companies may collect information through cookies, pixels, scripts, embedded content, or similar technologies when you interact with our website. Their processing of information may also be governed by their own privacy policies.

Depending on the technology used and applicable law, certain disclosures of identifiers or internet activity to advertising partners may be considered a "sale," "sharing," or processing for targeted advertising even when no money is exchanged for the information. Where applicable, you may opt out through Your Privacy Choices or another method described in this Privacy Policy.

6. How We Disclose Personal Information

  • Service providers and contractors that support website hosting, technology, security, online ordering, payment processing, loyalty administration, gift cards, waitlist services, analytics, advertising, communications, customer support, and other business functions.
  • Advertising and analytics providers that help measure website and campaign performance or support advertising, subject to applicable privacy choices and law.
  • Affiliated entities within our restaurant organization for legitimate business and operational purposes.
  • Government authorities, law enforcement, courts, or other parties when reasonably necessary to comply with law, legal process, protect rights or safety, investigate fraud or security concerns, or enforce agreements and policies.
  • Parties involved in an actual or proposed merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
  • Other parties when you direct or consent to the disclosure or when the disclosure is otherwise described at the time information is collected.

7. Five Four Rewards

If you enroll in or participate in Five Four Rewards, we process information needed to administer the program and provide its benefits. This may include contact information, account information, birthday information, restaurant visits, purchase activity, reward activity, tier status, and preferences.

We may use this information to administer the program, calculate and provide rewards and benefits, communicate with members, personalize offers, understand program engagement, prevent misuse, and improve our loyalty and guest programs. Additional program terms may apply.

8. Street Kids Birthday Club and Children's Privacy

Our general websites and digital services are intended for a general audience and are not directed to children under 13.

We offer the Street Kids Birthday Club, through which a parent or legal guardian may voluntarily provide limited information about a child so that we can administer the program and mail a birthday card or related birthday communication. The parent or legal guardian, not the child, submits the information. The program currently collects the child's first name, birthday, and mailing address, along with limited parent or guardian information used in connection with the program.

Information submitted through the Street Kids Birthday Club is maintained separately from Five Four Rewards and is not added to our general email or SMS marketing lists. We do not use information collected through the Street Kids Birthday Club for targeted advertising.

Parents or legal guardians may contact us using the information below to request access to, correction of, or deletion of information associated with their child, subject to applicable law. We retain information associated with the program only for as long as reasonably necessary to administer the program and satisfy applicable legal or operational requirements.

9. Marketing Communications

You may unsubscribe from promotional emails by using the unsubscribe link in the message. As part of the loyalty registration process, you may voluntarily opt in to receive SMS/text messages from 54th Street Restaurants and/or Five Four Rewards at the mobile number you provide. If you opt in, you agree to receive automated promotional and personalized marketing text messages, which may include information about promotional programs, rewards, offers, new menu items, and other marketing communications. Consent to receive automated marketing messages is not a condition of any purchase. Message frequency varies. Message and data rates may apply.

To opt out of the SMS/text messaging program, text STOP to [SMS NUMBER]. After texting STOP, you may receive one additional message confirming that your request has been processed. For help, text HELP to [SMS NUMBER]. You may also contact us at [GUEST CONTACT EMAIL] or [GUEST CONTACT PHONE NUMBER] for additional assistance. SMS messages for the program will be sent from [SMS NUMBER] and will identify the applicable 54th Street/Five Four loyalty program. Additional SMS program terms are included in our Terms of Use.

Even after opting out of promotional communications, we may continue to send non-promotional communications relating to transactions, accounts, loyalty administration, guest-service requests, security, or other service matters.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services and programs, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, enforce agreements, and protect against fraud and security threats. Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal and operational requirements.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, electronic transmission, or information system can be guaranteed to be completely secure.

12. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have rights regarding your personal information. These may include rights to confirm whether we process your information; access, correct, or delete certain information; obtain a portable copy of certain information; and opt out of certain processing for targeted advertising, sale, sharing, or qualifying profiling.

You may exercise applicable rights using the methods made available through our website, including Your Privacy Choices, or by contacting us using the information below. We may need to verify your identity before completing certain requests. Where permitted by law, an authorized agent may submit certain requests on your behalf.

If applicable law provides a right to appeal a decision regarding a privacy request, you may appeal by contacting us at [PRIVACY EMAIL / REQUEST FORM] and stating that you are appealing a privacy-request decision. We will not discriminate against you for exercising rights provided by applicable law.

13. State-Specific Privacy Disclosures

Texas Residents

Texas residents may have rights under the Texas Data Privacy and Security Act, subject to applicable exceptions, including rights to access, correct, delete, and obtain a portable copy of certain personal data and to opt out of certain processing for targeted advertising, sale of personal data, or qualifying profiling. If we process personal data for targeted advertising or sell personal data as those terms are defined by applicable law, Texas residents may exercise an applicable opt-out through Your Privacy Choices or the request methods described above.

California Residents

If the California Consumer Privacy Act, as amended, applies to our processing, California residents may have rights to know/access, delete, correct, opt out of sale or sharing, limit certain uses or disclosures of sensitive personal information, and receive non-discriminatory treatment for exercising applicable rights. Qualifying Global Privacy Control signals are treated as opt-out requests where required by law.

Before publication, legal counsel should confirm whether Kellan and/or the applicable affiliated entities meet the statutory thresholds for California-specific disclosure obligations and whether any additional California notice-at-collection or detailed category table is required.

14. Third-Party Services and Links

Our websites may link to or integrate with websites, applications, and services operated by third parties. Those third parties may collect and process information under their own privacy policies and terms. This Privacy Policy does not govern third-party websites or services that we do not control.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal requirements. When we update it, we will revise the "Last Updated" date above and provide additional notice when required by applicable law.

16. Contact Us

For questions about this Privacy Policy or to submit a privacy request, please contact:

Kellan Restaurant Management
1425 Swift Street, Suite 200
Kansas City, Missouri 64116

Privacy Email: [INSERT]
Privacy Request Form: [INSERT, IF USED]
Telephone: [INSERT, IF USED]